Is Renewal By Andersen The Same As Andersen Windows
Is Renewal By Andersen the same as Andersen Windows? Let's take a closer look and compare these on company structure, what they sell, how they market, and what they cost.
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Renewal By Andersen vs Andersen Windows
Both Renewal and Andersen are owned by the Andersen Corporation, which is headquartered in Bayport Minnesota. Although the two brands share a common owner, that’s where most of the similarities stop. Renewal (which I'm going to refer to from here on out as RBA) is part of the company, albeit as a franchise that exists more or less indecently from Anderson itself.
What They Sell
RBA sells a composite fibrex series (the same proprietary material as the Andersen 100 series). The window is completely customizable and has lots of upgrades and glass options. The RBA fibrex is a very nice looking window, but the performance numbers are somewhat mediocre. In addition, RBA sells patio and French doors. The franchise aspect of RBA means that the quality of installation will depend on the company doing the work. Renewal uses local installation teams to do the actual installation, which I think is potentially problematic if problems do arise.
How They Market
The marketing approach of RBA and Andersen is very different from one another. RBA is a direct-to-consumer operation - they use mailers, flyers, and local tv ads to advertise to local markets. Their marketing materials are quite slick. Because they are a franchise, there are going to be variations in how aggressively they go after their customers. They are also a well known name (in no small part to their advertising), which helps them makes sales because homeowners trust the name Andersen. (And the RBA sales people are all too happy to be associated with the Andersen Corporation if it means a sale.)
Renewal By Andersen prices are at the very top of the heap when it comes to pricing. Think $1500 to $2500 per window fully installed. That is not chump change.
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Anderson 100 vs Renewal By Anderson
Hi Dane, I was curious what the differences are between the Anderson 100 and the Renewal by Anderson? From what I can tell, they are made with the same materials. Is this correct? The 100 is available at Home Depot for like $750 installed. Then I got a bid from renewal for what appears to be the same window and this was $1700 per window. What am I missing?
[Site Editor's Answer]
Deborah, you’re not missing much. This is what I would say - the 100 series and the Renewal are both made of the same fibrex frame material. The Renewal by Anderson frame is a bit beefier, the glass is a bit better and the hardware and components are upgraded on the renewal as well. Besides, this, there is really no difference. Now I have to caution that when you buy from Home Depot, you never know quite who their installers are. They usually subcontract out to a number of local companies. However, the same could be said of the renewal because they use an independent installer as well.
Related Topics: Window Replacement Prices