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$199 Windows Installed | Too Good To Be True?
Explore the $199 windows installed deals offered by some local replacement window companies. Are they too good to be true? Maybe. Perhaps now a thing of the past, the $199 windows installed deal was first popularized (as far as we know) by Window World. In fact, the former model, Kathy Ireland, once starred in a WW commercial in which she would touted the $199 windows installed deal for all who would listen. Let's delve into how the deal works and how window companies can use the $199 bait to lure consumers in -- and what you will often end up paying in the end.
Dane - Site Editor - Original Publish Date - February 21, 2024
Page Last Update: December 9, 2025
"By the time you got to a window that provided effective energy efficiency, the per window price might have jumped from $199 to more like $350 - nearly double the initial cost."
Page Sections
- $199 Deal Introduction
- Deal Details Explained
- The Actual Per Window Price
- My Take On This Approach
- $199 Windows Installed Q And A
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$199 Windows Installed Deal
The $199 windows installed deal worked like this - consumers would see this very cheap replacement windows option and be enticed enough to receive a bid from Window World (or whoever was offering this deal). In other words, an effective marketing campaign.
Once the company rep arrived in the home to make their pitch, they would explain that the $199 windows installed price was for a "bare bones" vinyl window. They would then show the homeowners the additional options that were available: a screen, low-e glass, grids, metallic spacer, tilt in option, custom frame color, foam filled frame, etc. Each option or upgrade selected would add to the per window cost.
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The Actual Per Window Price
By the time the presentation was done, the actual per window price was usually significantly higher than that initial $199 special. In other words, by the time you got to a window that provided effective energy efficiency, the per window price might be more like $350. This was a clever marketing approach, some might call a marketing scheme, but that might be too harsh a term. Within the window industry itself, this approach is referred to as "à la cart pricing" - it is used by a number of different companies to get in the door to sell their replacement windows.
My Take On This Approach
I personally don’t have a problem with a la carte pricing - but I do think the companies that offer this should be a little more transparent in how the process works. The big question for consumers should be this - by the time you get to the actual per window price, are you getting the best quality replacement window around?
The only way to really answer this is to collect multiple bids from quality local companies and to see what the fair market price for your project is. Bottom line - get a $199 windows installed bid, but couple this with multiple additional bids in order to find the best window at the best price from the best company. That's what most consumers should be shooting for!
$199 Windows Installed Q And A
Everything below this section is our consumer questions and answers surrounding the advertising, marketing, and selling of windows at that low, low rate of $199 installed. If you have had an experience related to this and would like to share, we would love to hear from you!
Dane - Site Editor
Castle Windows $199 Window Deal
Dane, I recently saw an advertisement for a window installed for $199 from...perhaps Castle Windows. Could that be right? It seems like an absurd price and I was wondering what you thought of these window makers. Should I call them for a bid? I'm new to all of this so your expert advice is very helpful. I am 72 years old and am on a fixed budget so this is a big investment and I don't want to screw it up. Please help - thank you and God bless.
Karen - Homeowner - from 2025
[Site Editor's Answer]
Karen, thanks for the question because I have strong feelings on this subject :) I have not seen the advertisement so I can't say whether it was Castle Windows or not. Generally, these teaser deals are for a stripped down builder grade vinyl window (which are built for large builders who throw in sub quality windows to cut their costs on big projects).
And while you can always get a bid from Castle Windows (what's the harm), please don't sign anything. Instead, I will send you my list of recommended windows and you will want to collect 4 to 5 bids. Is it a pain - yes - but once you get the bids, send the summations over to me and we can work out the best deal. This will also show you a list of actual prices that will not be $199 installed. That price point simply doesn't exist anymore.
How long do you plan to stay in the home -- because this will affect price greatly as well. Get the bids, send them over, and then let's take the next step and find you the best windows at the best price!
Dane - Site Editor - from 2025
Bait And Switch
I live in the Boston area called Hyde Park. Signed a contract with Window Universe, who use Alside Windows for installation work. I'm currently working with them on some install issues (bowed sills, etc.) and product issues (mismatched sash locks, broken tilt release, etc.) Attached is the quote. (I added an upgrade of 4 full screens). I also included labels on the window.
It occurred to me, why would the rectangular label say, "Use Gentek Label"? Is this a bait and switch?
Karen - Homeowner - from 2024
[Site Editor's Answer]
Karen, the Gentek Signature Elite is more or less the exact same window as the Alside Mezzo, which is what I'm assuming they told you they were putting in??? The window is made by the same company -- btw, the Revere Berkshire Elite is the same window as well :) so I don't think it's a case of bait and switch. I do think it's lazy sales work though -- as a consumer, you have a right to know EXACTLY what is being put into your home, especially if they said they were putting in an Alside window. But effectively these windows are the same. Hopefully, this helps a bit though...
Dane - Site Editor - from 2024
Window World Carolinas Sales Approach
I just ordered from them today, Window World Carolinas. They have a 4.9 of 5 rating on Google reviews, the sales rep that came by was not pushy at all, no start astronomically high, and keep dropping like Window Nation did, and high pressure to sign today.
Just gave me the price and only discount was for a cash sale which was a 2% discount. I was expecting the whole "buy for the low low price of $199 windows installed", but they were not like that at all. Window was the 4000 series (Simonton) and looked identical to the one from Window Nation windows, but at $5000 less for 12 windows.
Sally - Homeowner - from 2023
[Site Editor's Answer]
Sally, good to hear that World of Windows Carolinas wasn't pushy. Additionally, Window World has moved to the Simonton window brand over the last several years, which to my mind, is a big improvement over what they used to sell. So both moves in the right direction.
Dane - Site Editor - from 2023
How Do These Compare
Hi Dane & Tim, I am having a room addition done on my house. The GC stated in the contract that Milgard Tuscany window and sliding door would be installed. He brought out and installed Mi window and slider, when I asked what was up, he said they are comparable. As I have started researching online, I do not see a lot of favorable reviews of Mi, and a class action suit. I am unable to find a head to head comparison. Any thoughts would be greatly appreciated. To me, they seem like they are the old $199 windows installed line -- that bad of quality.
Tom - Homeowner - from 2017
[Site Editor's Answer]
Tom, I don't know that many people who would consider Mi Windows to be comparable to Milgard. MI is typically thought of as selling mostly builder grade series, i.e. poor quality . I think the only exception I might put here is their Energy Core series. So what MI window did he put in? If the contract says Milgard and suddenly you have MI windows in your house, that's a serious red flag.
One of two things, assuming you have this in writing. One you tell him to take them out and put in the window that you specified in the contract. Two (and much more plausible), you get a significant break on the price he quoted you on the windows themselves. That is bait and switch, plain and simple.
Tim - Site Editor - from 2017
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