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Home : Replacement Windows Complaints : Window World $189 Special Window World $189 Special
It was over a decade ago that the Window World $189 special was on every single T.V. set in America. The deal still exists, just at a different price point. Let's take a closer look at the special offered and how it has changed over the years.
Window World Cost: $$/$$$
"The Window World teaser price is for a completely stripped-down vinyl window. By the time consumers have upgraded enough to have an energy efficient window, that Window World price point is often in line with other windows on the market."
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Window World HistoryYears ago, Window World offered a $189 special for vinyl windows, including installation. It was a popular and effective marketing campaign - spearheaded by a national ad from supermodel Kathy Ireland. It definitely got the attention of lots of consumers. One because Miss Ireland was easy on the eyes and two because the deal was so seemingly inexpensive. Today, they still offer a similar deal, but the price point has changed. Instead of the $189, it’s now more like $349 installed. Regardless of the price point, let's take a look at the Window World $189 special. How The Special WorksThe primary purpose of the very low price point is to get consumers interested - and the Window World rep in the door. Once the salesperson is in the home, then the real work begins. First, the rep will go around the home and measure all of the windows that need replacing. Once that part of the home visit is complete, then they show you the options. Window World WindowsThe $189 or $249 or $349 teaser price is essentially for a completely stripped-down vinyl window - their entry level window with clear glass and not much else. From here, everything that consumers want to add to the window will increase the per window price.
Window World QualityIn general, WW still does a pretty good job of charging in that lower end price point when compared to other manufacturers. However, their windows are also not even close to the best in the business. Lately though, Window World has started using Wincore for their impact series and Simonton for their vinyl windows (but only in select branches). In their majority of their branches, they still use Alside and MI windows - both of which are considered builder grade or cheap vinyl windows. Related Topics: Window World Complaints
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